Catching even more fish is not an option. Thinking about innovative solutions is! Additionally, existing alternatives for fish oil or fish meal must be known to a big audience.
The International Ocean Foundation aims for innovative solutions for the oceans and for increased awareness among consumers.
The first campaign of the organization is the ‘For Our Love of Life’ challenge. In this campaign, the organization helps producers of Omega-3 algae oil to promote their products to the target group that can really make the difference: the consumers. Using the sales from the ‘For Our Love of Life’ campaign 10% of each product sold will go towards campaigns and new organization awareness. The organization will keep working on achieving its goal, stopping unnecessary excess fishing, by recruiting new partners and participants.