International Ocean Foundation

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Excess fishing has to stop. Fishing can be easily reduced by 25%. How? For instance by opting no longer for fish oil or fish meal, but for vegetarian alternatives made of algae! This way, the International Ocean Foundation wants to make all the oceans in the world healthy.

The International Ocean Foundation is a volunteer organisation, founded by Wellness Innovations and strategic concept, communication and design agency Mattmo Creative. Together with like-minded partners and a team of enthusiastic, committed volunteers from various countries, they are fighting excess fishing. People who realize it can be done differently.

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FACTS & FIGURES

 

 

  • The fish populations in the oceans have been halved in 40 years’ time
  • 84% of fish species are maximally or excessively caught
  • We catch fish faster than they can procreate
  • With healthy fishing, a fish species like herring can recuperate within 3-5 years
  • Each year, 22.5 billion kilograms of fish is made into fish oil, this is even 30 billion kilograms, including by-catch, unnecessarily caught fish 
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Awareness campaigns

Catching even more fish is not an option. Thinking about innovative solutions is! Additionally, existing alternatives for fish oil or fish meal must be known to a big audience.

The International Ocean Foundation aims for innovative solutions for the oceans and for increased awareness among consumers.

The first campaign of the organization is the ‘For Our Love of Life’ challenge. In this campaign, the organization helps producers of Omega-3 algae oil to promote their products to the target group that can really make the difference: the consumers. Using the sales from the ‘For Our Love of Life’ campaign 10% of each product sold will go towards campaigns and new organization awareness. The organization will keep working on achieving its goal, stopping unnecessary excess fishing, by recruiting new partners and participants.

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